Better.com is expanding, and Patricia Korth-McDonnell has been instrumental in the company’s growth.
A marketing industry veteran known for turning small companies into industry titans, Korth-McDonnell is head of marketing at Better.com. Under her watch, Better.com has increased its customer base by 276% and has seen a 300% growth in revenue. It has also increased the disruptor’s valuation to more than $500 million. In fact, it is projected to reach $1 billion by the end of 2019. She also launched major partnerships with the biggest banks in the world, which is a huge feat for a startup only three years young. Korth-McDonnell is no stranger to HousingWire, and is also an Advisory Board Member for the company and spoke at the engage.marketing conference in June in Charlotte, North Carolina. Patricia’s 20-year career is marked by her propensity to build and scale companies in emerging industries from the bottom up, while ensuring diversity and inclusion is front and center of workplace culture. When she joined digital marketing company Huge in 1999 as the startup’s 13th employee, the internet was just launching and the concept of digital advertising seemed light years away. Under her vision, the firm grew to a 1500-person global company and industry leader, producing digital marketing for 20% of the Fortune 100.
