Written by Jessica Guerin, as originally published in The Reverse Review.

Ask anyone in the reverse mortgage industry about the biggest roadblock to expanding this market, and they’re likely to tell you that it’s public acceptance. For years, the industry has battled widespread misinformation and negative press coverage—two key factors that have prevented the product from increasing its reach.

But some are confident that things are looking up. With a recent slew of positive press coverage and encouraging research from well-respected financial experts, the HECM just may be elevating its image. Now, the conversation is focused on how a reverse mortgage can play an important role in retirement planning, and some are beginning to see the light.

While there is undoubtedly much more work to be done, perhaps 2016 will be a turning point for an industry that has struggled to find its footing. If reverse professionals channel their energy into spreading the word in their respective communities, the collective effort just might make a difference on a larger scale. For those who adamantly believe in the HECM’s potential, the year ahead holds lots of promise.