Written by Jason McNamara, as originally published in The Reverse Review.

In 1914, British explorer Sir Earnest Shackleton and his 27-man crew set sail in the hopes of being the first expedition to cross Antarctica. To recruit his crew, Shackleton provided the following notice: “Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.”

How fitting that the day I met Jim Mahoney in November 2009 and heard the history of

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the reverse mortgage industry, I just so happened to be reading the book Endurance: Shackleton’s Incredible Journey.

Shackleton’s wooden ship was named Endurance after his family motto, Fortitudine Vincimus, which is Latin for “By endurance we conquer.” If you have not read the book, everyone in the reverse mortgage industry should. In summary, the Endurance becomes trapped in the ice of the Weddell Sea and is crushed, leaving the crew to survive until they rescue themselves 21 months later after an amazing 800-mile journey. Not a single man is lost despite the unthinkable odds against them, thanks to Shackleton’s unwavering leadership and the crew’s relentless perseverance.

Back to that November day: I had recently sold my company and had the opportunity to present a home equity product idea to Jim that I felt could complement the HECM product and help grow the industry. I’m not sure if I persuaded Jim to return to the industry he had helped build, or if he persuaded me to get into the industry (probably the latter), but regardless, it was one of those life-changing days that I will always remember. Al Benedetti came aboard to complete our team and Peer Advisors was ready to set sail.

Of course, our journey ultimately took us to Celink, specifically to John and Ryan LaRose. I had started to wonder why Peer Advisors had not found the right partner given our efforts, but after meeting with John and Ryan in 2012, that question was answered. The connection with the LaRoses was immediate; Peer Advisors had found the treasure we had been looking for buried in the snow in Lansing, Michigan.

John LaRose has provided years of thoughtful and consistent leadership to our industry. He embodies the eloquent ambassador you wish to have as your representative. In March’s Last Word, Bart Johnson suggested that “doing great by doing good” should be our industry’s mantra. John LaRose is a living testament to that mantra.

John has provided Celink with a rock-solid foundation on which to grow, built on integrity, passion, ethics and trust. He makes choices for the right reasons, always thinking about long-term objectives versus short-term gains. John knows no other way; it’s how he is wired. His commitment to Celink’s future and his marriage of 46 years to his wife, Tara, are further examples of his inspiring character. Thank you, John, for your contributions to the HECM industry.

We also found another treasure in Ryan LaRose. Ryan encompasses his father’s values and leadership while incorporating a reverse mortgage knowledge base like no other. His understanding of reverse mortgage servicing is not only an asset for Celink

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and its partners, but an asset for our industry as we look to educate and create new stakeholders, expand our product offerings, improve our partner and agency relationships, and inspire borrower trust and satisfaction, which is mission critical in today’s social, consumer-focused economy where our customers become the marketing and PR department.

I am very excited to be a part of this industry and I look forward to working with all of you. Despite the many program changes, we have a positive momentum building as a result of new products and marketing initiatives like the Extreme Summit. These efforts not only change the conversation, but also broaden the conversation to include new stakeholders that will open doors of opportunity we may have not previously explored.

Perhaps the industry’s current situation could be compared to that of Shackleton’s journey on the Endurance. So remember, while the captain and his crew may not have done what they originally set out to do, they ended up accomplishing so much more.