The new era of real estate marketing: From static photos to immersive experiences 

In the hypercompetitive real estate marketplace, photos often will determine whether a listing stands out or gets overlooked. Buyers make decisions about listings instantly when shopping online, and agents who aim to shine can’t rely on run-of-the-mill photography. Professional photography is now a requirement, and thanks to new technology, it’s no longer tied to days of delayed anticipation or pricey vendors.