Increasing competition in private lending: How to stand out 

Private lenders disrupted the monopoly of traditional banks and the private lending market has since seen a remarkable rise, reaching $1.5 trillion in assets under management globally at the start of 2024. In the past five years, the number of private lenders in the U.S. has surged by 20-30%, with more than 5,000 lenders originating mortgages in 2023. This increase can largely be attributed to the technological advances that have taken place in recent years.