Awards

2020 HW Woman of Influence: Min Alexander

Auction.com General Manager and Chief Operating Officer

Min Alexander

As general manager and chief operating officer of Auction.com, Min Alexander drives the strategy and development of Auction.com buyer technology and tools to transform how real estate buyers and sellers interact for optimal outcomes.

Alexander is also leading innovation through new machine learning and AI applications to solve common real estate industry problems. Most recently, she was behind the launch of Direct Offer, a feature that lets buyers make offers directly to sellers on select bank-owned properties in an online format, and Remote Bid, a mobile app feature that lets buyers bid remotely on select in-person foreclosure properties. Over the past two years, Alexander created a number of team wins at Auction.com, including increased performance and quality, increased scale and reach, mobile bidding and sales and innovations to support investor needs. Within her company Alexander leads a team of 700 professionals who manage the sale of more than 140,000 exclusive listings annually. To ensure productivity Alexander has a passion for team development to empower the most valuable resource in the business: leadership and human capital. She is motivated to build high-performing teams to serve buyers and sellers through innovation, collaboration and a relentless focus on customer service.

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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