In addition to her role as chief financial officer, Michele Sims also helped found Floify in 2013.
In her role as the head of finance and manager of business operations and growth, which also includes hiring staff and ensuring the company continues to attract top talent, Sims has played a key role in transforming the company into an advanced digital point-of-sale solution for the housing industry. Sims helped spearhead the rapid development of Floify’s digital point-of-sale solution. In the last 12 months, Sims played an important role in the evolution of Floify, including increasing the number of the company’s strategic partnerships and facilitating the release of several new features. Those features include the company’s recently updated 1003 mortgage application, which features a simple questionnaire that is easier for borrowers; major updates to Floify’s enterprise-grade Disclosure Desk, which allows lenders to streamline the process of completing borrower disclosures; hybrid eClosing functionally, which allows lenders to enable the electronic signing of non-notarized portions of a borrower’s closing package; and new integrations with dozens of credit vendors. With these improvements, Floify has seen an explosion in the adoption of its mortgage point-of-sale platform, with the company’s user base skyrocketing to more than 1 million users worldwide.
