Awards

2020 HW Woman of Influence: Jennifer Grasso

LUDWIG+, Executive Creative Director

Jennifer Grasso

After a highly decorated 20-year career in the advertising industry, Jennifer Grasso turned her attention to a profession that would combine her sales skills with her passion for interior design and architecture: real estate.

Grasso joined United Wholesale Mortgage as executive creative director where she made her mark in pushing the marketing and creative product to new heights with a 300% increase in brand awareness. Grasso spearheaded the massive brand transformation for the TMS Grow Happiness campaign, while her transformative work on SIMEfunkified changed the landscape in for the SIME servicing tech company. Grasso also led the rebrand of NAMB and Orlans PC, eTITLE, along with the launch of the new Revlegal. In the summer of 2019, Grasso spun off with her team to form the women-owned LUDWIG+ marketing agency. In just eight short months, Grasso grew her department to more than 20 creative professionals and digital technologists. Quick with praise or critique, mentoring and passing down what she has learned to do (and not do) over the years is a big part of her modus operandi. She leads by example, expecting excellence from her reports right down to the tiniest detail while always willing to lend a hand or nugget of knowledge where needed.

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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