Awards

2020 HW Woman of Influence: Jane Mason

Clarifire dba. eMASON, President and CEO

Jane Mason

In 2008, Jane Mason conceived and led the development of CLARIFIRE, an application that uses intelligent business rules to automatically distribute work, critical information and documentation to its users.

As president and CEO, Mason took her company and its technology to a whole new level in 2019. Mason and her team began examining industry operational impediments to better understand where and how technology falls short in addressing industry issues. They then used this knowledge to improve the CLARIFIRE solution by developing advanced automation that standardizes and drives efficiencies. Her mantra – to do business with kindness, always deliver on what you say, work hard and make a difference – not only fueled the success of her company, but inspired countless colleagues over the years, including many women entrepreneurs. Mason has dedicated many hours to help lead and mentor women in the industry through her ongoing participation in the WBENC, WHF and the C200 – a global organization of women in business leadership. She also serves on advisory boards for local universities where she mentors new entrepreneurs, and offers regular guidance on current industry issues – explaining concrete solutions to today’s obstacles both in industry trade articles and as a part of her bi-monthly Clarifire Conversations series.

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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