As senior vice president of marketing and people, Courtney Graham primarily leads the marketing, people operations and affinity partnership teams, but her influence reaches company-wide.
In 2019, Graham lead the creation of the affinity partnership channel which creates and fosters relationships with organizations and employers as a source of lead generation, providing an additional revenue stream for Princeton Mortgage. In the first year of implementation, the affinity channel has been a key factor in the company’s record-breaking numbers, as early adopters include multiple Fortune 200 companies and a federal organization. The company has reached more than 50,000 new prospects from this program. Graham also has curated omni-channel marketing campaigns – including direct mail, text messaging, email campaigns and social media retargeting – throughout Princeton Mortgage’s channels. In recent months, she stepped into a larger role that includes the people operations. In her expanded position, Graham is focused on scaling Princeton Mortgage’s company culture as it adds additional markets in the coming months. Graham’s vision and influence has been a driving force leading to the organization’s rebranding overhaul and emergence on the national market, highlighted by 50 times growth over a two-year period.
