Awards

2020 HW Tech100 winner: Command by Keller Williams

Fueling growth through smart technology

Command, a smart CRM plus solution, connects agents to clients in more targeted and meaningful ways. Using AI, Command places agents in control of a database, business and future. And, engagement has been explosive because it was built hand-in-hand with agents, via Keller Williams labs, for agents. The Designs app in Command houses a marketing suite that allows agents to quickly drag and drop neighborhood-specific stats directly into their collateral. Designs allows agents to quickly and easily create print and digital marketing materials specifically crafted for real estate.

  • After 2019 launch has 99,875 active users
  • AI referral fueled $12.6 billion in sales volume
  • Agents are tracking 406,754 deals across phases of a sales pipeline

http://www.kw.com

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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