Awards

2020 HW Tech100 Real Estate winner: Reali

Transforming the home buying and selling experience

Reali is on a mission to change the way people experience home buying and selling. As a full-service real estate company, it is reinventing the real estate model to prioritize consumer interests with a team of local licensed real estate agents and technology-driven tools. Reali’s vertically integrated platform helps home buyers and sellers have more transparency in the real estate process, and then turns that efficiency into cost savings in the form of a flat fee commission, cashback offer, and other iBuying type transactions like offering customers trade-ins and all-cash offers.

  • Nearly 1,400 customers buy and sell their homes and/or secure a mortgage
  • Saves on average $20,000
  • Capitalize on mobile tech through Reali app

www.reali.com

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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