Awards

2020 HW Tech100 Real Estate winner: PERQ

Artificial intelligence driving leads

The PERQ Multifamily Marketing Cloud is a set of integrated marketing solutions powered by artificial intelligence that enables properties to have an interactive, personalized and automated marketing strategy with actionable marketing data intelligence. The cloud decreases cost per lease by bridging the gap between digital marketing and in-person leases. The Multifamily Marketing Cloud addresses numerous problems including a lack of quality leads, poor lead-to-lease conversion, and leasing agents that struggle to consistently keep up with and convert leads.

  • 148% increase in leases from property website
  • 64% drop in cost per lead
  • Five times increase in qualified website traffic

https://perq.com

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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