Awards

2020 HW Tech100 Mortgage winner: United Wholesale Mortgage

Helping mortgage brokers promote their brand

Brand 360, United Wholesale Mortgage’s new marketing and CRM platform, makes it easier for mortgage brokers to promote their brand, stay in touch with past clients, and grow their business. This fully automated, no-cost tool keeps brokers in front of consumers, reinforcing UWM’s commitment to helping brokers compete. Brand 360 levels that playing field, focusing on client retention, marketing, and social media automation. Brand 360 monitors past clients based on eight different alerts and then lets brokers know when their clients are back in the market.

  • Since Brand 360 launched in October, over 1 million of these alerts have gone out to UWM brokers
  • Brokers can schedule social media posts up to 30 days in advance with custom content that makes brokers look like an expert designer and copywriter
  • More than 12 thousand mortgage brokers have signed up and starting using the platform.

https://www.uwm.com/

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

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From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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