Awards

2020 HW Tech100 Mortgage winner: Sales Boomerang

Fully automated borrower intelligence and retention system

Sales Boomerang is a fully automated borrower intelligence and retention system. Designed and developed exclusively for lenders, this tool turns your mortgage lending organization into a borrower retention powerhouse by letting the team know when a borrower is ready for loan. Sales Boomerang combines big data and machine learning to alert clients to every person in their CRM who’s ready for a loan. Running everything through its borrower intelligence system, it aggregates and analyzes millions of records and hundreds of millions of unique data points, providing lenders with actionable alerts.

  • Through October 31, 2019, its 56 active clients generated $3.1 billion in new originations using the Sales Boomerang notifications
  • 100% of lenders that pilot the service move forward with a minimum of a 12 month agreement
  • Delivered more than 500,000 notifications this year alone

https://salesboomerang.com/

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

What's New?
Updated 9 months ago
manage feed