Awards

2020 HW Tech100 Mortgage winner: Roostify

Streamlining the digital lending experience

Going beyond the point of sale, Roostify is transforming the mortgage industry with an innovative and integrated platform streamlining the digital lending experience. Roostify’s digital lending solution is built to create efficiency through back-office automation and drive conversions through cutting-edge borrower experiences. Integration with lender systems allows for applications to be pre-filled with a borrower’s information. Additional links to third-party data and APIs power auto-population of borrower financial and property information which accelerates decisioning.

  • Delivers on average a 37% decreased cycle time and a 97% increase in LO productivity
  • Borrower can select the right product for them, and AUS can be run automatically through DU and LPA to determine the fastest path to close
  • Users achieve an 85% average lead to submitted application rate

https://www.roostify.com/

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

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From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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