Awards

2020 HW Tech Trendsetter: Mark Birschbach

National Association of Realtors, Senior Vice President, Strategic Business, Innovation and Technology

Mark-Birschbach
Mark Birschbach, Senior Vice President, Strategic Business, Innovation and Technology
National Association of Realtors

Mark Birschbach and his team seek to drive innovation in the residential and commercial real estate markets and benefits to the National Association of Realtors’ members through strategic relationships with a broad range of business and technology players. In his role at the association, Birschbach is a key thought leader and innovator in real estate. He has recently substantially expanded NAR’s innovation efforts through several key initiatives including launching NAR’s Emerging Technology group to identify and research emerging technology with potential to enrich or disrupt the housing industry and create relationships to influence their development in a way that benefits real estate professionals. Birschbach is a founding team member of NAR’s award-winning REACH technology program. He also leads Second Century Ventures, NAR’s strategic investment arm, investing in technologies that are transforming the real estate industry and NAR’s Big Tech Initiatives, a team that creates relationships with large cap tech companies and collaborates on technology and innovation ideas that can impact the future housing market. Additionally, Birschbach launched NAR’s Innovation, Opportunity, Investment Summit, an annual conference that connects innovators, capital investors and leaders in the real estate community to identify and create opportunities among the groups and drive innovation in the real estate industry. 

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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