Awards

2020 HW Tech Trendsetter: Jane Mason

Clarifire, Founder and CEO

Jane-Mason
Jane Mason, Founder and CEO, Clarifire

Jane Mason is the brainchild behind Clarifire, an application that uses intelligent business rules to automatically distribute work and automate straight-through processing of critical information and documents to all types of users. Over the past year, mortgage servicers have leveraged Mason’s creation to achieve a minimum 40% lift in productivity, between 75% to 95% reductions in cycle times, and an 80% average elimination of manual tasks. While the pandemic continues to wreak chaos on the U.S. job market, Mason is driving the industry forward by empowering servicers with her technology by automating the approvals of thousands of forbearance requests in minutes, and processing bulk process deferrals, borrower surveys and one-click loan modification approvals almost in real-time. One of Mason’s creations, CLARIFIRE COMMUNITY, has provided much-needed relief to servicers facing extraordinary call volumes and requests for assistance due to the pandemic and natural disasters. CLARIFIRE COMMUNITY is a workflow-driven resource that connects the myriad of players involved in self-service disaster and pandemic processes. Thanks to Mason, borrowers can access real-time assistance and automated loss mitigation workout options with a button click, providing those suffering from income loss with visibility and guidance as they work through challenging times. Meanwhile, the burden on servicers is reduced and operational chaos is resolved.

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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