Awards

2020 HW Tech Trendsetter: Andy Higginbotham

Freddie Mac, Senior Vice President and Chief Operating Officer of Single-Family division

Andy-Higginbotham
Andy Higginbotham, Senior Vice President and Chief Operating Officer of Single-Family division, Freddie Mac

Andy Higginbotham is one of the top innovation leaders for both Freddie Mac and the entire housing ecosystem. In his role overseeing the single-family division, he drives what the Freddie Mac IT team focuses on and, just this past year, took on ownership of the customer experience team. Higginbotham is a game-changing leader who, during this past year, leveraged Freddie Mac technology to keep the industry liquid and moving while helping lenders and borrowers save time and money in the most efficient ways possible, despite the challenges brought on by the COVID-19 pandemic and stay-at-home orders. By working with clients to understand their needs and pain points, Higginbotham prioritizes what’s most important, which has led to major adoption of Freddie Mac tech tools across the origination and servicing continuum. In the past year of unprecedented challenges, Higginbotham influenced and encouraged Freddie Mac leadership to make bold decisions while leading and empowering his teams to meet the demands of the rapidly changing market. Specifically, Higginbotham has driven innovation and improved technology in the housing industry through his leadership and focus on providing value, his innovation with origination and his success with servicing. He is the driver of technology innovation through best-in-class tools like the HousingWire Tech100 award-winning Loan Advisor and new Servicing Gateway. 

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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