Melody Warren’s career experience in integrated and cross-channel marketing has helped Envoy achieve Housingwire’s Tech100 award. She manages a team of marketing experts, ranging from digital strategy and implementation to content development and multimedia design. Warren reidentified Envoy’s customer journey through strategic campaign analysis with tactics that contribute to a big portion of improving the bigger picture: mending the loan originator-to-consumer relationship through more concise and clear touch-points, and ultimately increasing Envoy’s customer pull-through rate. She initiated surround web optimization, resulting in a 45% increase in engagements and more than 600,000 profile views nationwide. Related web strategies enabled Envoy to collect more than 24,000 new reviews for loan originators, a 42% increase, with an average rating of 4.9 out of 5. Throughout 2019, Warren and her team were key players in branding, marketing and launching the new streamlined digital mortgage application, EnGen.
What is one habit that has helped you succeed?
“Finding great mentors! You’ve heard the quote, ‘sit with winners, the conversation is different’. This statement could not be truer. Greatness is contagious and pushes us to new levels. Having mentors in my life is a game-changer for me and I would not be where I am today without them.”
