In the face of the challenge to continuously improve and expand, Brittany Whitmire’s tenacity and grit distinguishes her from others in the housing industry. She leads First Guaranty Mortgage Corporation’s marketing team with strategy and the big picture top of mind. Whitmire has decreased the retail channel’s marketing cost to acquire a loan by 140%, spearheaded joint marketing agreements to increase lead delivery threefold month-over-month, oversaw the creation and success of a social media strategy, developed proprietary, non-QM brand Maverick Solutions, launched a point of sale platform, oversaw the creation of four different websites, supported the standup of a wholesale channel, and built a marketing team from scratch within two years. Whitmire’s business background allows her to take complex processes and distill them down to measurable analytics and deliverables. She formed her marketing team by investing in a mix of subject matter experts and fresh faces to create a diverse group of professionals who are driven by quantifying business results.
What is the best piece of advice you have ever received?
“‘Learn to thrive in chaos.’ In the fast-paced mortgage industry, it can be hard to sift through the noise and prioritize getting results. When you thrive in chaos, you find a sense of calm in any scenario and rise to success.”
