Ben Rubenstein founded Opcity in 2015, which uses artificial intelligence to match buyers and sellers with real estate professionals. Following Move/realtor.com’s acquisition of Opcity, Rubenstein joined realtor.com in October 2018. His Opcity technology platform established the framework for realtor.com’s Core Network, which now includes more than 11,000 brokers and more than 100,000 agents. This consumer-first culture helped create a unique ecosystem, and lead to more than 40,000 closed transactions which generated more than $8 billion in closed transaction volume over the past four years. Under Rubenstein’s leadership, the realtor.com/Opcity team has expanded with the creation of three new products and the launch of two new verticals: The Broker Lead Accelerator, which helps brokers manage the consumer leads they generate or purchase by running those leads through Opcity’s proven process; ReadyConnect Live Buyer, which helps lenders connect with home shoppers and grow their professional networks.
What is one thing you would tell a younger version of yourself?
“Be more vulnerable. Showing weakness will lead to more buy-in and openness from your team. If you put up a tough exterior and don’t communicate what is going on, your team will emulate this behavior and it will be harder to have real conversations and connections.”
