Awards

2020 HW Insider: Sue Baker

Optimal Blue Vice President of Product and Client Services

Sue Baker’s background and industry knowledge enable her to immediately envision a more efficient workflow, no matter what part of the mortgage process she is focused on.

She has the innate ability to then combine these workflows with others to design highly compelling mortgage technology platforms. Mortgage lenders have generated millions of successful transactions and employed a host of efficiencies with the automation Baker and her teams have designed over the last few decades. Additionally, Baker maintains a remarkable focus on client support and exceptional customer service. Over the last several years, she has led many initiatives to re-engineer the company’s account management and customer support functions. As part of Baker’s ongoing effort to align product development closely to client needs, Optimal Blue conducts numerous collaborative feedback sessions with clients on all product initiatives – all singlehandedly architected by Baker. The results have created a high-touch, client-centric culture that has been well received by clients.

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

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From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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Updated 10 months ago