Awards

2019 HW Tech Trendsetter: Rick Lang

Single-Family Vice President of Loan Advisor Strategy and Integration, Freddie Mac

In his role as single-family vice president, Rick Lang leads the strategic direction and industry integration efforts for Freddie Mac’s Loan Advisor platform of tools and services.

Rick Lang, Freddie Mac single-family vice president of loan advisor strategy and integration

Lang’s colleagues call him a unique influencer and driver of transformational change in the industry and say his impressive track record throughout his over five-year tenure at Freddie Mac demonstrates his commitment to deliver innovative client-centric solutions that result in a faster, less costly origination process. Since the launch of Loan Advisor in 2016, Lang has been the driving force behind the successful development and launch of several new enhancements which were created specifically to support the business objectives and digital strategies of Freddie Mac’s clients and help build their businesses. Lang engages directly with clients to understand the people, processes and technology, since he knows from experience that all three are critical to successful innovation. 

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

What's New?
Updated 9 months ago
manage feed