Awards

2019 HW Tech Trendsetter: Marty Frame

Chief Operating Officer, WEST

Marty Frame, WEST chief operating officer

Marty Frame played a key role in helping Williston Financial Group build a better real estate transaction for the housing industry.

Through the company’s WEST division, Frame oversees a company-wide initiative to centralize key components of the mortgage lifecycle by integrating appraisals, vendor management and real estate services.  Since 2018, Frame helped the company build out a transaction management platform that enables lenders to significantly reduce closing times, while making closing transactions more secure. The platform integrates with LOS platforms, so lenders can identify relevant, practical and effective strategies for improving their businesses. Studies conducted by WFG indicate that WEST’s technology platform has reduced the licensing fees lenders pay for various products and services by an average of 57%, while also reducing application to closing times by 17 days or more.

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

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From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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