Marketing: Five Keys to Building and Maintaining a Powerful Online Presence 

In the past, an online presence was a luxury, but as society’s focus and attention has shifted to the digital arena, it has become an absolute necessity. A carefully crafted website and a fully operational social media profile can lay the framework for business success, but disorder and dysfunction can lead to outright failure.Cautionary tales of businesses that established an Internet identity but failed to capitalize on their foray into the online market abound. Your website and social media outlets should serve as the technological extension of your face-to-face efforts. If the goods and services you provide are the award-winning